About Burning Desire...
Deborah Ann Spence listed over 60 homes during her first year in Real Estate by cold calling expired listings and 'for sale' by owners (FSBOs). In 2016, Deborah won Rookie of the Year, Top Units Listed, Top Units Sold, Top Combined Units Sold in her sales region in the suburbs of Philadelphia, PA. This type of success from a rookie agent (without any formal sales training) is unheard of in the industry. Deborah shares her story of what motivated her to stay the course, survive her first year in real estate sales, and to ultimately, come out on top. This is a true story of how one woman turned tragedy into triumph and hardship into success. In Burning Desire, Deborah will share with you the tools needed for success and the activities that, as a new agent or newer agent, should be your primary focus. After reading this book, you too, will be inspired and motivated to reach the top level of your field in real estate, mortgages, finance, investments, or whatever you choose to do. This is an opportunity for you to change your life. It was for Deborah, and it will be for you, as well. Purchase your copy today. Do not wait. As they say in real estate: time is of the essence.
"Once you dig down deep and find your burning desire, you will be able to use that as a motivating force."
--Deborah Spence, top-ranking realtor and author of Burning Desire
As tough as it was living in the South Bronx, living on the streets was an eye-opening and motivating experience for me. I read a lot of motivational books, most of which I will share in the appendix at the end of the book. I also read articles and blogs about my condition to learn different techniques to help minimize my symptoms. I became super-charged with changing my life and maintaining my health. I realized that I wanted a break from relationships and instead I wanted to create a uniform routine to help me with the chaos in my mind.
At one point I tried selling insurance in hopes of finding a career path. It didn’t work out, but I knew something else was out there; it was just a matter of finding it. One of the most important things when it comes to changing your life is having a strong desire to make such a change – you must be totally open to doing it. I was open to finding something new and since I always wanted to go into business, the question was now; how would I get there?
Meanwhile, as I continued to improve my life, I learned my way around Philadelphia in a beaten-up old car, driving my son to all sorts of baseball and football games. He was always a good athlete, so when he wasn’t in school, he was playing for some traveling team. It was good for me, since the more I drove him to games, the more I got to know the city. I liked Philadelphia more than New York because it was smaller, less complicated and had a lot of neighborhoods side by side, rather than the four very busy boroughs, and Staten Island, which I had rarely ever visited.
At some point, while driving around my new founded home city I had some car troubles and took my car to an auto repair shop to have a mechanic check it out. Never could I have guessed that a trip to the auto repair would change my life. While the Mechanic fixed my car, he talked about a vacant lot adjacent to the repair shop. He pointed out how one person might see the vacant lot as an eyesore, but how he saw millions of dollars in investment funds and a lucrative opportunity to develop an underdeveloped area. I didn’t understand, so I kept asking questions. He explained that there was so much room for a developer to come and build, not just one house on this vacant lot, but someone could possibly build three houses and triple their investment. My mechanic explained that real estate was a great way for ordinary people to become financially independent and even wealthy, he wasn’t wrong. When I researched real estate, I found many very successful real estate owners who knew how to buy and sell properties.
Despite my medical condition, I always had a burning desire to succeed and to take care of my family. I started pursuing real estate after having that conversation with my Mechanic.
At the time, I was selling pre-paid cell phones for a pre-paid carrier. It was another in the long line of jobs I had after relocating to Philadelphia. I remember coming across an opportunity on Craigslist to become a manager of a popular pre-paid cell phone store. I went on an interview and was hired. After a few months, I had successfully turned around the sales of this small failing store and was then given an opportunity to move up to managing several stores in the area. I worked as a second level retailer under a master dealer, but sadly by the end of the month, after paying my expenses, I was not making any money. In fact, at the end of the month, I had to pay the master dealer to cover expenses that were not met by sales alone. This was very frustrating for me. It also didn’t help that most of the people working for me did not want to work very hard. These were people with less ambition than the drug-dealers or con artists I saw in the South Bronx. In fact, they hated me because I was trying to work hard and make a living. They threatened to rob me, kidnap my family and other horrible things. They felt that I pushed them too hard because I expected them to show up each day on time and do some work. Many of them were annoyed that they were no longer eligible for public assistance. They blamed me, the manager, for all their problems. Meanwhile, I was getting more frustrated each month when I’d look at my bank account.
Finally, I recognized that this was a dead-end job. No money, no future, and people who wanted me dead. So, I thought about the conversation I’d had with my mechanic, with whom I’d developed a friendship, and it inspired me to go on the Internet to research real estate as a career.
Burning Desire by Deborah Spence is available on Amazon.com
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